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To
gain greater market share and increase sales, your business must articulate
its mission and value proposition as concisely and appropriately as
possible.
In today’s fast-paced and even faster-evolving consumer society,
businesses must find a way to reach their audiences to their increase
sales. This is what makes the quality of your expression to your audience
so critical.
We charge for our writing services by the hour. Keeping this in mind,
when managing your web site and your publications, you have two choices:
Write your material content yourself. (If
you already have the content written, let us know. That can be a big
time saver on the project.)
or
Have Cherry Design write your material content for you. |
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When you are
writing the material content yourself:
You will find it
is a considerable amount of work to prepare your company's materials
for publications and web pages. It is recommended that you use our content
worksheet to help
you to formulate your goals. When you have finished writing your material
content, there are a few things that we need from you:
- You must set up a separate Word processor file
for each Web page. Use this worksheet to indicate which file names
correspond to which Web pages.
- We prefer Microsoft Word, though we can convert a wide
variety of file types.
- Please send content for your web pages
(preferably on a CD formatted for Word for Windows. We can translate from most word processor
formats with ease.)
- Please do not send us a draft of your text. Send
us your final version. While we expect to make minor changes here
and there after the Web pages are prepared, we charge extra to format
and insert brand new text.
- Web pages which contain more than 1,200 words may be
subject to additional charges, especially if they require a good deal
of formatting. (Most word processors allow you to count the approximate
number of words).
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When
we are writing your material content for you:
- If
you would like us to write your content, this will extent the amount
of time and price on your project. It is recommended that you use our
content worksheet
to help you to formulate your goals so that we may help you better.
- It
is important for our customers to understand that writing content takes
time to deduce precisely what you want to communicate.
To a person who
is unfamiliar with the process, there is much work that goes into our
research and careful formulating for each piece to articulate it effectively.
To rush this deliberate process may result in errors and lack of appropriate
expression.
- Please make this process easy for us. The easier it
is for us, the less time it will take us.
1. To start with, we need full and comprehensive information. We will
need reference material of existing material to formulate excellent
verbiage. This will include all information samples of your printed materials -- brochures, letterheads,
cards, booklets, etc. -- so we can see how you present your company
image.
2. We will need a contact person who will be able to answer
any content questions on a moments notice.
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